Background

The loyalty program struggled members to do the first scan after they joined the loyalty program. The program also observed that members were scanning less over time.

Solution

• Introducing a loyal marketing strategy targeting scanning behaviour of the loyalty program members.  
• Giving program members more choice for points redemption. 

 Results

• Increased the first scan rate as well as scan frequency (index 148 vs prev. six months).
• Non-scanning  customers were turned into a scanning customer and existing scanning customers were scanning more frequently.  
• Reduced points liability by 292k within a few weeks.