Background
Guide and support analytics efforts with
- Loyalty data analytics
- EPOS data analytics
- Market research data
Assimilating and connecting trends with customer and market data for
- Insights delivery
- Internal process support
Ad-hoc analysis with transactional, market and customer data for
- Range / Assortment
- Innovation, NPD
- Brand positioning
- Promotions
- Cross-selling
- Layout
- Omni-channel insights and strategy
Result
"I got to know Pascalle four years ago as an extremely competent and technically well-versed analyst and marketing specialist. I can describe our cooperation as consistently pleasant,
constructive, goal-oriented and appreciative.
Pascalle questions and challenges. I particularly valued these characteristics in the context of the joint development of assortment and promotion analyzes. Pascalle's inputs had a
significant influence on the strategic orientation and further development of the product ranges.
I am very happy to know Pascalle. It makes people grow beyond their limits."
Category Management, Migros-Genossenschafts-Bund
Source