Your growth explodes from one day to the other. Edge cases that have been manually handled and rarely happened are now happening 30 times a day. The customer support department is at its limit and needs your help. What can you do about it?

Prioritisation & Escalation

  • Set up a prioritisation system to handle the most critical cases first, ensuring that urgent issues are addressed promptly.
  • Create an escalation process for particularly complex edge cases, routing them to specialists quickly.

 

Root Cause Analysis

  • Analyse incoming support tickets to identify recurring issues.
  • Categorize tickets to spot patterns and common themes, helping to pinpoint root causes.
  • Once root causes are identified, collaborate with relevant departments (e.g. IT, product team) to address underlying issues such as technical problems, system limitations, user experience, or service inefficiencies.

 

Prevention & Proactive Solutions

  • Implement permanent fixes or automation to reduce manual case handling and ease the strain on the support team.
  • Introduce a support funnel to resolve issues via self-service (e.g. FAQs, chatbots, troubleshooting guides) before they reach the customer support representative.

 

Team Efficiency & Support

  • Assess whether the support team is equipped with the right IT tools and knowledge to handle the cases efficiently.
  • Apply temporary workarounds to assist the team until the root cause is fully resolved.

 

Customer Communication

  • Enhance customer communication by setting clear expectations for response times and consider automated updates to keep customers informed about progress.